Data sources & methodology
Sources
- Brand dealer portals (Yamaha, Suzuki, Honda Marine, Volvo Penta, Tohatsu) — authorization status
- Brand promotion pages — APR, rebate, expiry data
- Dealer outreach — service radius, warranty terms, payment methods
- Google Places API — review counts, ratings, hours of operation
Refresh cadence
| Data type | Refresh frequency | Trigger |
|---|---|---|
| Dealer authorization status | Quarterly | Cron → brand portal check → rebuild |
| Active promotions | Monthly | Cron → brand promo fetch → rebuild |
| Financing rates | Monthly | Manual review + cron |
| Google Places reviews | Weekly | Places API call per dealer |
| Dealer contact info | On change | Dealer self-report → review → rebuild |
Page quality thresholds
We do not publish thin pages. Pages that fall below these thresholds are 301-redirected to their parent:
- City/brand page: minimum 2 dealers
- City page: minimum 1 dealer
- Brand/state page: minimum 3 dealers
- Dealer profile: minimum 5 verified data fields
- Guide: minimum 600 words